In Picture Perfect: Women in Vintage American Glass Advertising, The Corning Museum of Glass Junior Curators delve into the ways glass advertisements in the mid-1900s targeted female consumers.
With their contemporary point of view, they explore the advertising tactics aimed at American women, many of whom were let go from their jobs at the conclusion of World War II so men could be hired in their place. Glass companies from this period directed their ads at these homemakers who may not have had a lot of choice about where they could work, but definitely had money to spend.
During your visit, you’ll explore advertising techniques used to target female consumers in the mid-1900s, see advertisements and the corresponding glass tableware from three major glass companies, and discover the lasting societal pressures that women faced at this time.
Magazine Advertisement for Heisey Crystal, 1945.
Photo: Courtesy of Libbey Incorporated.